BERKELEY GROUP

Premium content that connects Berkley to the heritage of the Kia Oval

District Creative partnered with Berkeley Group to deliver an integrated content campaign for Oval Village, a landmark residential development situated beside the iconic Kia Oval, the historic home of Surrey County Cricket Club. The brief was to create a campaign that went beyond traditional property marketing, positioning Oval Village within the cultural and sporting fabric of the area.

With Stuart Broad as the face of the campaign, Berkeley sought to forge a meaningful connection between the development, the heritage of the Oval, and the enduring spirit of cricket. District Creative worked closely with Berkeley to shape the creative direction, ensuring the campaign felt authentic, relevant, and rooted in the location rather than simply using cricket as a visual hook.

Services provided

Photography

Videography

Polished production that feels as premium as the development itself

District Creative led the end to end delivery of the campaign, capturing and producing all visual and video content for use across Berkeley’s website, social platforms, and wider digital channels. The shoot blended lifestyle-led storytelling with moments inspired by the rhythms and rituals of cricket, reflecting both the prestige of the location and the energy of modern London living.

Our longstanding relationships within the cricket world, including direct access to Stuart Broad, enabled Berkeley to activate within the sport in a credible and respectful way. This inside understanding of cricket culture ensured the content resonated with both cricket fans and a broader lifestyle audience, naturally aligning the Oval Village brand with one of England’s most recognisable sporting venues.

The final campaign delivered a visually compelling body of work that seamlessly merged sport, lifestyle, and place. It reinforced Oval Village’s unique position beside the Kia Oval, connected Berkeley more closely to the heritage of the area, and demonstrated how thoughtful sports-led storytelling can elevate a property development beyond bricks and mortar.

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