We travelled out for the 2025 Major League Cricket tournament, bringing our experience working across elite cricket to elevate the league’s content output across match coverage, branded assets and wider storytelling.
Our role during the tournament focused on producing alternative angles of match action and creating real time social content for MLC’s official channels. This provided fans with a richer, more immersive view of the tournament beyond the broadcast feed and allowed the league to remain highly active and relevant across social platforms throughout match days.
We also attended MLC Media Day and Captains Day, producing polished, branded content that brought the tournament’s biggest stars to life. This included sponsor led assets, player features and visual storytelling designed to increase the professionalism and consistency of the league’s digital presence.
Alongside official tournament coverage, we produced a suite of original content for the MLC x Cricket District collaboration. Through a strong narrative focus, we brought the tournament to life in a way that resonated with fans. This included storytelling around the flown-in wicket, coverage of the tournament from a fan’s perspective, interviews with players and coaches, and a travel-style vlog presented by Toby at Cricket District.
The project is a strong example of how we can elevate an entire tournament’s content ecosystem. From match day coverage to wider storytelling, we help leagues connect more deeply with fans while delivering a more polished and commercially valuable digital product.
District CREATIVE
District CREATIVE
District CREATIVE
District CREATIVE
District CREATIVE
District CREATIVE
District CREATIVE
District CREATIVE
District CREATIVE
District CREATIVE
District CREATIVE
